Vipassy's wardrobe goes its own way while opening

2022-07-22
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Weibo poetry has great advantages in the county; In addition, vesper specially studied the product segmentation style that people in this field like, such as developing French style series for customers with romantic personality, and developing modern style series for customers who like a simple living environment

origin of "best Terminal Service Award"

in the 2015 national dealer survey, vipsy won the honorary award of "best Terminal Service Award", which once again confirms the strength of vipsy. Speaking of the terminal demand of the wardrobe industry, vipsy really grasped the profit point of the terminal consumer market. First of all, from the perspective of competition, vipsy found its own positioning. In recent years, the population gathering area of the county has been expanding, forming a stable consumer group with both financial strength and a preference for customized wardrobe. In the early days, vipsy has opened up territory in the county, both in terms of wardrobe price and quality, Weibo poetry has great advantages in the county; In addition, vesper specially studied the product segmentation style that people in this field like, such as developing French style series for customers with romantic personality, developing modern style series for customers who like simple living environment, and so on, which have been praised by the end market

of course, in addition to products, there is another important reason why vipsy can win awards, that is, service. The service of enterprises is not enough to support the whole sales market, and the service of dealers is an important part to drive the prosperity of vipsy. Vipsy drives dealers to take small problems as big problems with the core content of "experiencing service everywhere", and deal with small problems in time to avoid big problems, Complete process service management of orders, which has been recognized by the end market

Transformation: from single champion to multiple Champions

nowadays, many enterprises are limited to the narrow idea of "occupying a place". Vipsy believes that with the change and acceleration of consumption concepts and the Internet, single champions can no longer guarantee the long-term development of enterprises, and the policy of partial safety is not suitable for vipsy. Next, vipsy will focus on product quality, product research and development, timely delivery, order process management Supply chain management, refined channel management, brand promotion and promotion should be fully developed to ensure the long board and eliminate abnormal short board, and develop from single champion to multiple champions

vipsy has more than 200 franchise stores across the country, covering most provinces of the country, making its reputation and benefits blossom everywhere; At the same time, vipsy registered vipsy (Hong Kong) International Co., Ltd. in Hong Kong in 2014, making preparations for a long-term entry into foreign markets, realizing two legs, and firmly taking the road from a mass brand to an industry leading brand

pay attention to three-dimensional image and new thinking

the previous Viper poetry paid more attention to the honest industrial line. Since 8090, it has become a rigid need group in the new generation of home furnishing industry. Viper poetry keeps pace with the times and takes the brand publicity route. Last year, vipsy built an image store in Guangzhou Jisheng Weibang, the first-line market. Whether it is products, appearance image, the level of shopping guide consultants, design level, purchase desire and digital experience, it is presented to you with a new look, so that customers can explore the powerful power of vipsy; In addition, in terms of divergent image publicity, vipsy tried to launch advertisements with CCTV, cooperate with industrial paper media and well-known online media, and achieve strong cooperation; In addition, the newly revised official website of vipsy has been launched again, and the wechat service platform has also developed steadily. Now, in the industry, vipsy has been recognized and recognized in a large range, and the next task is to grab channel and terminal market share

last year, vipsy invested funds to participate in the 5th (Guangzhou) wardrobe exhibition and the 20th China International Construction Trade Expo (Shanghai). This year, it will continue to work hard and unswervingly follow its own development path while constantly opening up

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