The hottest products are adjusted to meet market d

2022-10-23
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Product adjustment to meet market demand Valin strives to achieve market growth

Product adjustment to meet market demand Valin strives to achieve market growth

China Construction machinery information

Guide: in the first half of the year, with the overall sales volume of the heavy truck industry declining by 7%, Valin achieved a 5% growth. The market performance of enterprises is closely related to both the social environment and their own small environment. Valin's counter market growth in the first half of the year benefited from its own adjustments in management, products and so on

in the first half of the year, with the overall sales volume of the heavy truck industry declining by 7%, Valin achieved a 5% growth. The market performance of enterprises is closely related to both the social environment and their own small environment. Valin's adverse growth in the first half of the year benefited from its own adjustments in management, products and so on

"the production scheduling cycle of Valin products is relatively 4. It is not durable and short, the improvement speed of vehicles is fast, and the R & D ability and innovation ability are strong." Shousurong, general manager of Chongqing Huanyu Automobile Group Co., Ltd., told: "For example, when a car of Valin was just launched, its four point suspension was not easy to use. We reported this problem to the manufacturer, and the problem was solved in less than a month. Such a rapid response made users very satisfied. Valin took this to establish an image of high integrity and effective improvement measures in the eyes of users, and the brand reputation was also improved. I think this is the best way of publicity.". "In addition, now the sales personnel and after-sales service personnel of Valin marketing company are 'bundled', which avoids the situation that the sales personnel only stare at the sales and the after-sales service personnel only ask about the service, while the former two are separated," the person in charge of Valin marketing company told

"our most important task at present is to do a good job in structural adjustment." Liuhanru, chairman of Valin, said at the Dalian Business Conference: "In the long run, China's heavy truck market will maintain rapid growth, because logistics, mineral resource development, infrastructure construction and so on are inseparable from heavy trucks, and the current difficulties encountered by the industry are temporary. However, it is difficult to predict how long the current difficulties will last, so we should plan for the worst. Hualing has developed rapidly in these years, and how to get better development in the future requires us to analyze the current situation and make progress accordingly Row adjustment. At the same time, the flat market also gives us time to adjust. The adjustment is a gradual process, and there may not be immediate results. In the end, it depends on the market reaction. In view of the current bleak situation, the company mainly gives more support to dealers to help them tide over the difficulties. "

it is understood that at present, Valin has a lot of support for dealers. The most fundamental support is to provide products suitable for the market, which has been fully confirmed by Inner Mongolia riqiang machinery sales company. "Last year, Valin launched a mining dump truck, which is mainly sold in Inner Mongolia, Shanxi and other parts of the country. The market performance of this product is very good. Thanks to this, the market share of Valin mining dump truck products in Hohhot continues to increase. Now, the total industrial output value and total sales volume of the whole industry in my yard have reached more than 50billion yuan, and there is no stock truck of mining dump truck." The person in charge of the company said: "on the one hand, the reason why mining dump trucks attract users so much is that the engine they use is powerful, fuel saving and convenient for maintenance; on the other hand, although the chassis of the vehicle is heavy, it is safe, durable and performs well in poor road conditions." "High quality products are inseparable from technological innovation, and innovation is also a kind of adjustment. For enterprises, the most important competitiveness is technological innovation. Innovation is not only from scratch, but also to reduce costs and optimize configuration. If products are not innovative, they will be eliminated by users even if they are not eliminated by policies and regulations." Liu Hanru said

I learned that in recent years, Valin has been accelerating the network construction of dealers, not only to solve the problem of sales channels, but also to spread the culture of Valin, and dealers are such carriers. "We hope that users can feel the full care of Valin from buying a car to using it. To achieve this goal, we must first make dealers willing to join our sales network, and making money is the basis for them to join Valin network. In addition, with the expansion of the industrial scale, manufacturers cannot know every user. By establishing a dealer network, they can segment the market and let dealers provide services for end users. So Therefore, dealers are carriers and bridges. Without a good dealer team, manufacturers cannot have a group of loyal users. Therefore, we always put dealers in an important position. " Liu Hanru said, "at present, the network density of beiben in Guangdong, Hunan, Jiangxi and other regions has a direct impact on the normal work of the safety barrier. A few days ago, a 4S store in Foshan, Guangdong has just opened, and dare to invest in the establishment of a store under the condition of relatively flat market, which shows that dealers have confidence in US and the industry."

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